Tag Archives: social media

The FDA Encourages Pharmaceutical Companies to Keep Off-Label Discussions Off-line

The FDA offers guidance for drug companies on responding to unsolicited requests for information on off-label product use. The FDA provided marketers and communicators in the pharmaceutical industry a holiday gift last week by releasing guidelines on how to respond to unsolicited requests for off-label product information. The FDA issued guidelines for both “private” and “public” requests, drawing a distinction between “private” and “public” for the first time.
Posted on January 5, 2012 By Virtual Vantage Points
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And a Little Child Shall Lead Them: The Future of Media Convergence

We often joke that if we want to understand the latest new techno-gadget, we just ask our kids. Turns out we might want to ask our kids about the next new techno-gadget and quite a bit more. If we listen to the youngest among us we will hopefully understand that "media convergence" isn't simply when TV stations use Twitter or how Craigslist has replaced old-school classified ads. True convergence will take place when the virtual merges with the physical in almost everything we do. And it will be here sooner than you think. I recently had the opportunity to talk with Kim Gaskins, Director of Content Development at Latitude, an international research consultancy based in Massachusetts. We discussed a new study she helped write called Children's Future Requests for Computers and the Internet. From the release:
Posted on July 15, 2011 By David Wescott
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The (First) Social EQ Webinar

On December 8, Eric Hippeau, the CEO of the Huffington Post, and I co-hosted a webinar-based panel discussion about Social EQ with about 50 top executives of companies across the United States. We had a great set of panelists:  Brian Mayer, vice president of website and social media at the Apollo Group, the holding company [...]
Posted on December 20, 2010 By Evan Kraus
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The key to social media success – think small!

Posted by Evan KrausSitting at the Conference Board’s meeting on Web 2.0 and listening to the various presentations, I feel like most corporate communicators are still missing the point.  The debates about Twitter versus blogs versus Facebook were predictable, but most here acknowledge at this stage that tools are the wrong place to start.But even [...]
Posted on May 15, 2009 By Evan Kraus
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