Tag Archives: ror

Using Reputation Capital to Build Community Activist Support

Recently, Wal-Mart announced its new strategy for future growth: opening smaller locations in mainly urban areas. Wal-Mart is not the only retailer scaling its stores down, Best Buy, Target* and Bloomingdale’s have all begun to experiment opening up smaller versions of their stores in major cities. And while this idea may sound appealing to many, it is not without its challenges. Besides the difficulty of finding sufficient retail space, one of the biggest obstacles is the potential for backlash that could erupt among local community activists.
Posted on July 13, 2010 By Bryan Dumont
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Measuring the Value of Reputation

As I’ve mentioned in previous posts, APCO released the results of our inaugural Return on Reputation ("ROR") Indicator study that focuses on the retail sector. The survey was conducted among nearly 10,000 respondents representing consumers, community activists, policy-makers, retail employers, and investors and analysts, and I’m excited to say that our analysis is complete. We found that addressing the key issues and expectations of stakeholders to improve reputation has a statistically significant impact in shaping the behavior of these stakeholder audiences – and that shapes the operating environment and leads to real business outcomes.
Posted on July 9, 2010 By Bryan Dumont
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