Tag Archives: return on reputation

A Prescription for Building Productive Relationships

This week I had the opportunity to facilitate a roundtable on the topic of prevention and wellness at ExL Pharma’s annual public relations and communications summit. In hotel ballrooms filled with professional communicators, many were abuzz with fresh ideas to take back to their respective biopharma companies. The chief question: how does this industry build a more productive dialogue with stakeholders and become seen not as “pill-makers” but as real solution providers, helping their customers achieve better health?
Posted on July 29, 2011 By Virtual Vantage Points
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Using Reputation Capital to Build Community Activist Support

Recently, Wal-Mart announced its new strategy for future growth: opening smaller locations in mainly urban areas. Wal-Mart is not the only retailer scaling its stores down, Best Buy, Target* and Bloomingdale’s have all begun to experiment opening up smaller versions of their stores in major cities. And while this idea may sound appealing to many, it is not without its challenges. Besides the difficulty of finding sufficient retail space, one of the biggest obstacles is the potential for backlash that could erupt among local community activists.
Posted on July 13, 2010 By Bryan Dumont
Categories  Reputation | Also tagged , , , , | Leave a comment