Tag Archives: return on reputation indicator

The Reputation Equity Stimulus Plan

The U.S. Consumer Confidence Index (CCI) – which declined dramatically in June (to 54.3) – has decreased again in July (to 50.4) amid continued worries over unemployment and renewed fears of a global economic slowdown and a double-dip recession. While still well above its all-time record low of 25 in February 2009, the index is nowhere [...]
Posted on July 29, 2010 By Bryan Dumont
Categories  Corporate Responsibility Reputation | Also tagged , , , , , | Leave a comment

Measuring the Value of Reputation

As I’ve mentioned in previous posts, APCO released the results of our inaugural Return on Reputation ("ROR") Indicator study that focuses on the retail sector. The survey was conducted among nearly 10,000 respondents representing consumers, community activists, policy-makers, retail employers, and investors and analysts, and I’m excited to say that our analysis is complete. We found that addressing the key issues and expectations of stakeholders to improve reputation has a statistically significant impact in shaping the behavior of these stakeholder audiences – and that shapes the operating environment and leads to real business outcomes.
Posted on July 9, 2010 By Bryan Dumont
Categories  Reputation | Also tagged , , , , , , , | Leave a comment