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Tag Archives: return on reputation indicator
Measuring the Value of Reputation
As I’ve mentioned in previous posts, APCO released the results of our inaugural Return on Reputation ("ROR") Indicator study that focuses on the retail sector. The survey was conducted among nearly 10,000 respondents representing consumers, community activists, policy-makers, retail employers, and investors and analysts, and I’m excited to say that our analysis is complete. We found that addressing the key issues and expectations of stakeholders to improve reputation has a statistically significant impact in shaping the behavior of these stakeholder audiences – and that shapes the operating environment and leads to real business outcomes.
Posted on July 9, 2010
Tags Reputation Also tagged APCO Insight, APCO Worldwide, business outcomes, Reputation, reputation measurement, retail, retail industry, ror Leave a comment
Tags Reputation Also tagged APCO Insight, APCO Worldwide, business outcomes, Reputation, reputation measurement, retail, retail industry, ror Leave a comment
The Reputation Equity Stimulus Plan
Tags CR Reputation | Also tagged Consumer Confidence Index, Kinect, Macys, Microsoft, retail sector, RORi | Leave a comment