Tag Archives: Reputation

Measuring the Value of Reputation

As I’ve mentioned in previous posts, APCO released the results of our inaugural Return on Reputation ("ROR") Indicator study that focuses on the retail sector. The survey was conducted among nearly 10,000 respondents representing consumers, community activists, policy-makers, retail employers, and investors and analysts, and I’m excited to say that our analysis is complete. We found that addressing the key issues and expectations of stakeholders to improve reputation has a statistically significant impact in shaping the behavior of these stakeholder audiences – and that shapes the operating environment and leads to real business outcomes.
Posted on July 9, 2010 By Bryan Dumont
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Supplier Scorecards: Earning a Return on Reputation

My colleague James Robinson recently discussed how P&G and other companies have begun to require suppliers to complete a "sustainability scorecard." James believes this trend could lead to heightened public awareness and "drive changes in demand and purchasing decisions." APCO will soon be releasing results from a ground-breaking study among nearly 10,000 respondents that looks at the [...]
Posted on May 20, 2010 By Bryan Dumont
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A Tale of Two Corporate Crises – Why Reputation Matters

I was just looking at how much Goldman Sachs' stock value fell after the recent SEC investigation was announced. Since April 16, the stock has fallen by 21 percent. The real challenge goes beyond this short-term loss of shareholder equity to how it will affect longer-term shareholder value and other outcomes. We've already seen how [...]
Posted on May 11, 2010 By Bryan Dumont
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