Tag Archives: NCAA

Universities Need to Protect Their Brands, too

Athletic conference realignments altering cherished rivalries within college sports. Alleged acts of pedophilia by coaching staff against children in their care. Compliance violations and a range of sometimes controversial penalties assessed against member schools. This is the context for which the NCAA and several of its marquee institutions enter into the previously hallowed football bowl season. Lack of preparation and poor decision-making have resulted in several senior administrators becoming a part of the anticipated December unemployment statistics instead of leading their schools or departments. This will indeed be a winter of unprecedented criminal investigations, litigation and adverse media coverage. As daily stories regarding the aspects of these events have unfolded on our TV screens and social media, several friends and journalists have called to ask how or if any of this could have been possibly prevented. Of course, no one can fully prevent horrendous judgment committed by individuals within an institution if a person is intent on engaging in morally reprehensible or criminal acts. However, more than ever before, boards of directors of corporations and university trustees are asking their senior executives to ensure that their institutions have a fresh crisis plan and that all the requisite stakeholders in the enterprise are equipped to operationalize it when the inevitable mayhem visits their doorstep.
Posted on December 8, 2011 By Virtual Vantage Points
Categories  Corporate Responsibility Crisis Reputation Sports | Also tagged , , , , , , , | Leave a comment

Brackets With Benefits

We’re heading into one of my favorite weekends of the year—the first round of the NCAA men’s basketball tournament. Two 13-hour days of hoops followed by two 8-hour days… it’s heaven.If you are a college basketball junkie like me, you’ve been looking forward to picking your brackets for months and probably have several different options [...]
Posted on March 17, 2010 By Tara Greco
Categories  Corporate Responsibility | Also tagged , , , , | Leave a comment