Tag Archives: APCO Worldwide

Working With Bill the Second Time Around

Bill Richardson never fails to impress. He is blessed with that mysterious trait called charisma which has proved inspirational throughout his extraordinary public career. His impressive resume, proven ability and international stature makes him ideally suited to assume chairmanship of APCO Worldwide’s GPS group. We are very excited to welcome him on board.
Posted on February 25, 2011 By Don Bonker
Categories  Musings | Also tagged | Leave a comment

Social EQ in Practice

The insights revealed by APCO’s Social EQ model have been enormously gratifying in that they have validated our thinking on social media engagement. In our experience, the strategies that work best are the ones designed to build relationships with people who are influential both online and off – not the ones that focus on “gaining Twitter followers” or “making something go viral.”
Posted on November 22, 2010 By David Wescott
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Measuring the Value of Reputation

As I’ve mentioned in previous posts, APCO released the results of our inaugural Return on Reputation ("ROR") Indicator study that focuses on the retail sector. The survey was conducted among nearly 10,000 respondents representing consumers, community activists, policy-makers, retail employers, and investors and analysts, and I’m excited to say that our analysis is complete. We found that addressing the key issues and expectations of stakeholders to improve reputation has a statistically significant impact in shaping the behavior of these stakeholder audiences – and that shapes the operating environment and leads to real business outcomes.
Posted on July 9, 2010 By Bryan Dumont
Categories  Reputation | Also tagged , , , , , , , | Leave a comment

Bloggers, Meet PR Professionals and Vice Versa

Posted by Craig FullerThe leader of our online practice, Evan Kraus, and I sat with an association chief executive recently to discuss social media.  As we began, the CEO had an interesting request, "...before we get started, would you first explain to me what is a blog."We respected this CEO's willingness to let us know [...]
Posted on March 24, 2008 By Craig Fuller
Categories  Aviation Corporate Responsibility Global Development Global Health Health Policy Personal Finance | Also tagged , , , , , , , , , , , , , | Leave a comment

Sometimes We Go Beyond Virtual

Posted by Craig FullerEvery once and awhile your intrepid Virtual Vantage Points team ventures into brick and mortar space to comment on the political scene.  I had the good fortune to head to Chicago last week to discuss political scandal at McCormick Tribune Freedom Museum.  One of the participants captured the essence of the event [...]
Posted on January 28, 2008 By Craig Fuller
Categories  Aviation Corporate Responsibility Global Development Global Health Health Policy Personal Finance | Also tagged , , , , , , , , , , , , , , | Leave a comment

Welcome to Virtual Vantage Points

Posted by Craig Fuller Welcome to Virtual Vantage Points, where we examine online discussions and their relevance to mainstream debates.  We’ve identified leaders in a number of online communities – political parties and ideologues on both sides of the Atlantic; policy experts in health, education, global development, and the environment; politically active parents; and advocates from [...]
Posted on November 13, 2007 By Craig Fuller
Categories  Aviation Corporate Responsibility Global Health Health Policy Personal Finance | Also tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment