Tag Archives: APCO Insight

Measuring the Value of Reputation

As I’ve mentioned in previous posts, APCO released the results of our inaugural Return on Reputation ("ROR") Indicator study that focuses on the retail sector. The survey was conducted among nearly 10,000 respondents representing consumers, community activists, policy-makers, retail employers, and investors and analysts, and I’m excited to say that our analysis is complete. We found that addressing the key issues and expectations of stakeholders to improve reputation has a statistically significant impact in shaping the behavior of these stakeholder audiences – and that shapes the operating environment and leads to real business outcomes.
Posted on July 9, 2010 By Bryan Dumont
Categories  Reputation | Also tagged , , , , , , , | Leave a comment

Candidates and Voters: The Emotional Link

Posted by Craig FullerAPCO Insight® conducted a study January 19 - 24 to see if voters choose candidates based on emotion.  Our analysts used a methodology – Emotional Factors© – which is traditionally used to understand how consumers related to product brands.  When you look at Brand Hillary, Obama, Mitt and McCain from a consumer-driven [...]
Posted on February 4, 2008 By Craig Fuller
Categories  Aviation Corporate Responsibility Global Development Global Health Health Policy Personal Finance | Also tagged , , , , , , , , , , , , , , , , , , , , , | 2 Comments