A spirit of fiscal prudence and budget belt-tightening from the new coalition government greets the manager’s of Britain’s National Health Service at their annual conference.… Read more »
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Virtual Vantage PointsSM examines the influence that online opinion leaders have on everyone else. Online and offline discussions intersect more each day – we look at who’s leading the discussion and why it matters.
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Visit Shared Purpose, our new sub-blog on what's next for business and society.
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Measuring the Value of Reputation
As I’ve mentioned in previous posts, APCO released the results of our inaugural Return on Reputation (“ROR”) Indicator study that focuses on the retail sector. The survey was conducted among nearly 10,000 respondents representing consumers, community activists, policy-makers, retail employers, and investors and analysts, and I’m excited to say that our analysis is complete. We found that addressing the key issues and expectations of stakeholders to improve reputation has a statistically significant impact in shaping the behavior of these stakeholder audiences – and that shapes the operating environment and leads to real business outcomes. … Read more »
Tags Reputation | Tagged APCO Insight, APCO Worldwide, business outcomes, Reputation, reputation measurement, retail, retail industry, return on reputation indicator, ror | Leave a comment