Category Archives: Social Media Best Practices

And a Little Child Shall Lead Them: The Future of Media Convergence

We often joke that if we want to understand the latest new techno-gadget, we just ask our kids. Turns out we might want to ask our kids about the next new techno-gadget and quite a bit more. If we listen to the youngest among us we will hopefully understand that "media convergence" isn't simply when TV stations use Twitter or how Craigslist has replaced old-school classified ads. True convergence will take place when the virtual merges with the physical in almost everything we do. And it will be here sooner than you think. I recently had the opportunity to talk with Kim Gaskins, Director of Content Development at Latitude, an international research consultancy based in Massachusetts. We discussed a new study she helped write called Children's Future Requests for Computers and the Internet. From the release:
Posted on July 15, 2011 By David Wescott
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Protect Your Social Investment from Hackers

On July 4, 2011, a group of hackers by the name of Scriptkiddies gained access to Fox News’ @FoxNewsPolitics Twitter feed, tweeting several notices that U.S. President Barack Obama had been assassinated in Iowa. In one day, we saw how a simple prank can turn into a national security threat involving the Secret Service.
Posted on July 15, 2011 By Evan Kraus
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The (First) Social EQ Webinar

On December 8, Eric Hippeau, the CEO of the Huffington Post, and I co-hosted a webinar-based panel discussion about Social EQ with about 50 top executives of companies across the United States. We had a great set of panelists:  Brian Mayer, vice president of website and social media at the Apollo Group, the holding company [...]
Posted on December 20, 2010 By Evan Kraus
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Please Explain Apple and Google to Me

I’ve had the great joy over the last month of meeting with a lot of digital marketing, social media and corporate communication professionals across a wide spectrum of companies about Social EQ. We have not only received great questions and strong validation of the need for a higher-level method of assessing effectiveness, but also great feedback for the next time we head back into the field.
Posted on December 17, 2010 By Evan Kraus
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How Online Discussions Impact Mainstream Debate

Posted by Evan Kraus We started Virtual Vantage Points as a place to discuss how online discussions impact mainstream debates. This YouTube video, produced by our friends at NetProfitMarketing, gives you a great sense of it in my view.   Enjoy!!
Posted on May 18, 2009 By Evan Kraus
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