Category Archives: Corporate Responsibility

Super Bowl? Bring on the Ads!

Most of America tuned in last night to watch the Super Bowl, a fine battle between the Packers and Steelers. Many of the viewers were just as likely looking forward to the ads, as advertisers tried to outdo each other with humor, extravagance or other gimmicks.
Posted on February 8, 2011 By Bill Dalbec
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Want a Break From the Holiday Frenzy?

The people at Redefine Christmas have an idea for you! This is a non-secular, non-commercial campaign coordinated by JustGive.org. You may have seen their ads in your newspaper, caught the flash mob video or celebrity endorsements from JoLo and Marc Anthony, Jessica Biel or Harry Connick Jr. on YouTube, or heard the idea mentioned on the radio.
Posted on December 21, 2010 By Tara Greco
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The Reputation Equity Stimulus Plan

The U.S. Consumer Confidence Index (CCI) – which declined dramatically in June (to 54.3) – has decreased again in July (to 50.4) amid continued worries over unemployment and renewed fears of a global economic slowdown and a double-dip recession. While still well above its all-time record low of 25 in February 2009, the index is nowhere [...]
Posted on July 29, 2010 By Bryan Dumont
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Supplier Scorecards: Earning a Return on Reputation

My colleague James Robinson recently discussed how P&G and other companies have begun to require suppliers to complete a "sustainability scorecard." James believes this trend could lead to heightened public awareness and "drive changes in demand and purchasing decisions." APCO will soon be releasing results from a ground-breaking study among nearly 10,000 respondents that looks at the [...]
Posted on May 20, 2010 By Bryan Dumont
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A Tale of Two Corporate Crises – Why Reputation Matters

I was just looking at how much Goldman Sachs' stock value fell after the recent SEC investigation was announced. Since April 16, the stock has fallen by 21 percent. The real challenge goes beyond this short-term loss of shareholder equity to how it will affect longer-term shareholder value and other outcomes. We've already seen how [...]
Posted on May 11, 2010 By Bryan Dumont
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