Category Archives: Corporate Responsibility

Healthy Eating: What’s Your Policy?

Late last week, at the request of Congress, the Federal Trade Commission, along with partners in an interagency working group at the USDA, FDA and CDC, released for comment a set of “Preliminary Proposed Nutrition Principles for Marketing Foods to Children Ages 2-17.” Congress tasked the working group with developing a set of principles to guide industry efforts to improve the nutritional profile of foods marketed directly to children and to tap into the power of advertising and marketing to support healthful food choices.
Posted on May 3, 2011 By Tara Greco
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Four Presidents and 1000 Points of Light

I attended an event in the Kennedy Center’s elegant Opera House last night and sat 10 rows behind four former presidents of the United States. I saw former secretaries of state, senators, congressmen. Even heard Carrie Underwood sing, along with Garth Brooks and a bunch of other A-list performers. But the brightest light wasn't among those names...
Posted on March 22, 2011 By B. Jay Cooper
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New Decade, New Consumer

On February 10, APCO Worldwide’s San Francisco office hosted an executive roundtable on the “New Decade, New Consumer: A ‘2020’ look at how brand and reputation drives business results in a connected, global economy.” Moderated by Shelby Coffey, former editor of the Los Angeles Times and member of APCO’s International Advisory Council, the panel featured senior-level communication executives from such leading companies as University of Phoenix*, IKEA*, Redphlag, and Facebook. The event attracted more than 90 attendees from Bay Area companies, including representatives from Gap, PlayFirst, Kodak Gallery* and Greenpeace.
Posted on February 11, 2011 By Cassandra Pye
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Super Bowl? Bring on the Ads!

Most of America tuned in last night to watch the Super Bowl, a fine battle between the Packers and Steelers. Many of the viewers were just as likely looking forward to the ads, as advertisers tried to outdo each other with humor, extravagance or other gimmicks.
Posted on February 8, 2011 By Bill Dalbec
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Want a Break From the Holiday Frenzy?

The people at Redefine Christmas have an idea for you! This is a non-secular, non-commercial campaign coordinated by JustGive.org. You may have seen their ads in your newspaper, caught the flash mob video or celebrity endorsements from JoLo and Marc Anthony, Jessica Biel or Harry Connick Jr. on YouTube, or heard the idea mentioned on the radio.
Posted on December 21, 2010 By Tara Greco
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