Category Archives: CR

The Reputation Equity Stimulus Plan

The U.S. Consumer Confidence Index (CCI) – which declined dramatically in June (to 54.3) – has decreased again in July (to 50.4) amid continued worries over unemployment and renewed fears of a global economic slowdown and a double-dip recession. While still well above its all-time record low of 25 in February 2009, the index is nowhere [...]
Posted on July 29, 2010 By Bryan Dumont
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Supplier Scorecards: Earning a Return on Reputation

My colleague James Robinson recently discussed how P&G and other companies have begun to require suppliers to complete a "sustainability scorecard." James believes this trend could lead to heightened public awareness and "drive changes in demand and purchasing decisions." APCO will soon be releasing results from a ground-breaking study among nearly 10,000 respondents that looks at the [...]
Posted on May 20, 2010 By Bryan Dumont
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A Tale of Two Corporate Crises – Why Reputation Matters

I was just looking at how much Goldman Sachs' stock value fell after the recent SEC investigation was announced. Since April 16, the stock has fallen by 21 percent. The real challenge goes beyond this short-term loss of shareholder equity to how it will affect longer-term shareholder value and other outcomes. We've already seen how [...]
Posted on May 11, 2010 By Bryan Dumont
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Notes from the Other Side of the One-Way Mirror: The Evolving Definition of Transparency

I'm just getting out of focus groups with opinion leaders. I've probably moderated close to 500 focus groups over the past 15 years - mostly around expectations for corporate conduct and responsibility - and there is absolutely no doubt in my mind as to what the most striking change has been in the public's view [...]
Posted on May 7, 2010 By Bryan Dumont
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Introducing our new blog: Shared-Purpose

I'm excited to announce a new sub-blog of VVP, Shared-Purpose, that will be a forum for conversations on corporate responsibility (CR) and provide insights from APCO's CR team around the globe about what's next in business and society. I hope you follow us and engage in this important conversation.
Posted on April 30, 2010 By Tara Greco
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