Author Archives: Tara Greco

Applying Moneyball Logic to Managing a Corporate Volunteer Program

Spring training is right around the corner, so I thought it would be appropriate to dig into an analogy thrown out by Taproot’s Aaron Hurst at the 2011 BSR conference in San Francisco. Aaron compared the recent innovations in corporate volunteer practices to Moneyball. If you’ve read the book or seen the movie, you know the story: Oakland A’s GM Billy Beane revolutionized MLB roster management by employing a new approach to analyzing a player’s value. The “data nerds” have created a system that is more efficient and less risky, leading to improved performance for a franchise on the field and the balance sheet.
Posted on January 5, 2012 By Tara Greco
Categories  Community Engagement Corporate Responsibility Sports | Tagged , , , , , | Leave a comment

Healthy Eating: What’s Your Policy?

Late last week, at the request of Congress, the Federal Trade Commission, along with partners in an interagency working group at the USDA, FDA and CDC, released for comment a set of “Preliminary Proposed Nutrition Principles for Marketing Foods to Children Ages 2-17.” Congress tasked the working group with developing a set of principles to guide industry efforts to improve the nutritional profile of foods marketed directly to children and to tap into the power of advertising and marketing to support healthful food choices.
Posted on May 3, 2011 By Tara Greco
Categories  Corporate Responsibility Health Policy | Tagged , , , , , , , | Leave a comment

Want a Break From the Holiday Frenzy?

The people at Redefine Christmas have an idea for you! This is a non-secular, non-commercial campaign coordinated by JustGive.org. You may have seen their ads in your newspaper, caught the flash mob video or celebrity endorsements from JoLo and Marc Anthony, Jessica Biel or Harry Connick Jr. on YouTube, or heard the idea mentioned on the radio.
Posted on December 21, 2010 By Tara Greco
Categories  Community Engagement Corporate Responsibility | Tagged , , , , , , , | Leave a comment

Happy Constitution Day!

I just got back to the office after attending the 65th annual National Conference on Citizenship at the Library of Congress.  As usual, the panels supplied an interesting  perspective on what citizenship means in modern society and how engaged (or un-engaged) people are in their community.  And, by “engaged,” I don’t mean volunteering, although that [...]
Posted on September 17, 2010 By Tara Greco
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Volunteerism in America on the rise

The Corporation for National and Community Service released its annual U.S. volunteerism stats today. Details can be found at www.VolunteeringinAmerica.gov. The study contains lots of rich data, including insights about volunteerism for each state and major city and trends by age cohort.Several points from this year’s report popped out at me: An additional 1.6 million [...]
Posted on June 15, 2010 By Tara Greco
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