Author Archives: David Wescott

Four years ago, the team at APCO Worldwide decided to do something that was rather new and creative for its time. We set up a Twitter account called @SuperTuesday and began tweeting links to news stories about the 2008 presidential campaign; we also held an event in New York City where we live-tweeted election returns from all the Super Tuesday primary and caucus states. Some of our political experts such as Marc Ginsberg and Cassandra Pye live-blogged that evening as well. (I had some fun with it, too.) Twitter was still a bit of a novelty back then – while many early adopters were establishing themselves on the new social network, most journalists and politicos were still dismissing it as a gimmick or a vehicle for little more than trivial banter. The exercise was a helpful learning experience for all of us, the Super Tuesday event was great fun and the media attention we got was a bonus – but the people who paid attention to it seemed to focus more on the technology tool itself than the discussion we were trying to have on it. In 2008, we could have gotten almost as much attention simply by tweeting, “Hey, look – I’m on Twitter.”