Evan Kraus

Evan Kraus is a senior vice president and director of APCO Online^®, a service group that delivers powerful, results-focused online communication strategies for APCO Worldwide’s clients around the world. Under his leadership, APCO Online has emerged as a recognized leader in helping clients leverage the online channel to shape their reputation and influence issue environments.Mr. Kraus has served as a senior strategic counselor for many of the world’s largest businesses – helping them optimize their Web presence, tell a better corporate story, “push” their messages out to target audiences, shape online issue debates, identify, attract and mobilize supporters and endorsers, conduct outreach to bloggers and other new media channels and analyze the online environment to form strategy.Mr. Kraus spearheaded the development of Digital Vigilance™, APCO’s proprietary, Internet-based online monitoring, analysis and response process; and AIM™, APCO’s proprietary online outreach, communication and mobilization toolkit.

His work includes serving as a strategic communication counselor for a mortgage banking company, where he helped optimize their Web site, launched paid media to shape legislation reform, managed a third-party recruitment and mobilization program and designed an ebusiness marketing and communications function. He also coordinated the launch of a groundbreaking online communication campaign for a client that exposed hundreds of thousands of opinion elites to campaign messages and streamed real-time news onto NYTimes.com and FinancialTimes.com.

In addition, Mr. Kraus created a first-ever global grassroots recruitment and mobilization program for a leading software company on anti-trust issues, powered by a custom-built online platform; designed a new methodology for a leading consumer product company to assess and manage the impact of digital detractors and trained the company’s worldwide external relations staff; developed an innovative online communication campaign to recruit pharmaceutical company employees as industry ambassadors and helped conceive, develop and implement online global positioning, marketing and e- business programs for a leading global chemical company.

Prior to joining APCO in 1996, Mr. Kraus worked as a consultant at Booz, Allen and Hamilton. He holds his Bachelor of Science in Aerospace Engineering from the School of Engineering and Applied Science at the University of Virginia. He often speaks on online communication trends and how they affect the communication business.