Bryan Dumont

Bryan Dumont, president of APCO Insight® in Washington, D.C., provides opinion research, message development and strategic communication services to corporations, governments and associations. Mr. Dumont manages APCO’s corporate reputation research practice, providing Fortune 100 companies with innovative solutions to understanding, protecting and enhancing corporate reputation. APCO Insight is the opinion research division of APCO Worldwide. Mr. Dumont was recognized by a leading industry publication, PR News as 2006 Research Professional of the Year for his contributions to the field of reputation and brand research.

Specializing in survey research methodology and quantitative methods, Mr. Dumont has conducted sophisticated opinion research programs for some of the world’s leading companies to help manage their corporate reputation and understand the complex issues environment that they face. He has published articles on a range of topics, including the value of corporate reputation, the measurement of consumers’ emotional connections with brands, and opinion trends in post-industrial society.

While at APCO, Mr. Dumont has managed research projects in 45 countries throughout North America, Latin America, Europe and Asia to guide global corporate reputation management strategies, brand management, message development, and litigation communications programs. Using a variety of research methodologies, Mr. Dumont has helped clients in the energy, chemical, automotive, health care, financial services, retail, packaged goods and other industries to enhance and protect corporate reputation and more effectively communicate to target audiences. Mr. Dumont developed Reputation InsightTM, APCO’s proprietary research model to measure corporate reputation, as well as a groundbreaking research tool called Emotional Triggers that measures the relationship consumers have with brands.

Prior to joining APCO Insight in 1999, Mr. Dumont was a consultant in the management consulting practice at PricewaterhouseCoopers (PwC), where he coordinated research projects for the U.S. State Department, Federal Election Commission, U.S. Postal Service, and the National Science Foundation. While at PwC, Mr. Dumont also managed the Global CEO Survey, for the World Economic Forum’s annual conference in Davos, Switzerland. In addition, Mr. Dumont has conducted litigation support surveys and has supported that research by providing expert testimony.

Mr. Dumont previously served as Research Associate and Coordinator at the Roper Center, the leading academic institution for public opinion research. While at Roper, Mr. Dumont provided strategic advice utilizing the world’s largest archive of public opinion data for journalists, academicians, and business leaders. He also served on the editorial committee of the Public Perspective magazine, a periodical reporting on trends in U.S. and international public opinion.

Mr. Dumont holds a Bachelor of Arts degree in Political Science and a Master of Arts degree in Survey Research Methodology from the University of Connecticut. While at the University of Connecticut’s survey research program, Mr. Dumont served as an assistant to noted public opinion expert Everett Carl Ladd. Mr. Dumont is an active member of the American Association for Public Opinion Research.