Monthly Archives: July 2010

Wikileaks Relies on Old-fashioned Tactics

By Alex Bigham, associate manager, LondonCommentators and practitioners in the media tend to fall into the trap of “neophilia” – an obsession with shiny, new things. We should remember when looking at emerging trends in “new” media that they often rely on some fairly old-fashioned methods. At the heart of this week’s leak of the [...]
Posted on July 29, 2010 By David King
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The Reputation Equity Stimulus Plan

The U.S. Consumer Confidence Index (CCI) – which declined dramatically in June (to 54.3) – has decreased again in July (to 50.4) amid continued worries over unemployment and renewed fears of a global economic slowdown and a double-dip recession. While still well above its all-time record low of 25 in February 2009, the index is nowhere [...]
Posted on July 29, 2010 By Bryan Dumont
Categories  Corporate Responsibility Reputation | Tagged , , , , , , | Leave a comment

Changes to Britain’s Parliamentary Select Committees

Margaret Thatcher’s 1979 introduction of departmental select committees to the British House of Commons was meant to give backbench MPs a more meaningful role, but anyone hoping for bodies with power and influence rivalling the congressional committees of the United States will have been disappointed.
Posted on July 19, 2010 By Adrian McMenamin
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Using Reputation Capital to Build Community Activist Support

Recently, Wal-Mart announced its new strategy for future growth: opening smaller locations in mainly urban areas. Wal-Mart is not the only retailer scaling its stores down, Best Buy, Target* and Bloomingdale’s have all begun to experiment opening up smaller versions of their stores in major cities. And while this idea may sound appealing to many, it is not without its challenges. Besides the difficulty of finding sufficient retail space, one of the biggest obstacles is the potential for backlash that could erupt among local community activists.
Posted on July 13, 2010 By Bryan Dumont
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Measuring the Value of Reputation

As I’ve mentioned in previous posts, APCO released the results of our inaugural Return on Reputation ("ROR") Indicator study that focuses on the retail sector. The survey was conducted among nearly 10,000 respondents representing consumers, community activists, policy-makers, retail employers, and investors and analysts, and I’m excited to say that our analysis is complete. We found that addressing the key issues and expectations of stakeholders to improve reputation has a statistically significant impact in shaping the behavior of these stakeholder audiences – and that shapes the operating environment and leads to real business outcomes.
Posted on July 9, 2010 By Bryan Dumont
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