Monthly Archives: April 2010

So there IS an app for Giving Back…

A few months ago, I jumped on the bandwagon and got an iPhone. (Yes, I’m really late to the party…but I’m at least here.)As a middle-aged “techno-phobe,” I’m skeptical about all of the “apps” available…will they really make my life easier/better?Aside from the ten or so apps that came with the iPhone (my favorites include [...]
Posted on April 21, 2010 By Tara Greco
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Advertising to Children – An Emotional Election Topic

by Magdalena Stepien, senior associate, APCO Fast Moving Consumer Goods PracticeWhen Primark removed padded bras for children from its stores last week following public outcry, party leaders were quick to condemn the sale of ‘sexualised’ goods to children, branding it a ‘disgrace’ (David Cameron), calling retailers ‘greedy’ (Lynne Featherstone, Liberal Democrats equality spokesman) and the [...]
Posted on April 21, 2010 By David King
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People Power…or Pandora’s Box?

At their Manifesto launch last week, the Conservative Party issued “an invitation to join the government of Britain”. An interesting approach and it remains to be seen if the British electorate will RSVP.
Posted on April 20, 2010 By David King
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Does Your Age Affect the Way You Give?

According to a USA Today story, it does.Yesterday USA Today published its annual special section on philanthropy. One of the articles featured an interesting bar graph which shows that, generally speaking, older Americans prefer using more traditional mechanisms (check in the mail, telephone pledge) to make donations. And younger Americans—mostly Millennials—are embracing new technology (text messages, [...]
Posted on April 16, 2010 By Tara Greco
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Clegg Wins His Audition With the British Public

by Razi Rahman,  APCO UK Deputy Managing DirectorThe consensus is clear.  Commentators and pollsters alike agree that the winner of the UK’s first leaders' debate was Nick Clegg, the leader of Britain’s third party, the Liberal Democrats.  Mr Clegg seized the opportunity to introduce himself to the British public turning in a relaxed and fluent [...]
Posted on April 16, 2010 By David King
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Manifestos Rarely Win Elections

It’s accepted wisdom amongst commentators that in the context of the electoral battle, party manifestos are unimportant. It is true few voters study them. But they remain important documents.
Posted on April 15, 2010 By David King
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